As a new school year begins, the 91ĘĘ½ā°ę is debuting a national commercial that showcases the drive and determination fueling the institutionās rise. , part of the āCanāt Stop Houston, Canāt Stop Usā campaign, premieres Thursday, Aug. 28, on ESPN+ during the Cougarsā home opener against Stephen F. Austin State University.
The commercial highlights a university on the rise ā where researchers advance transformative medical breakthroughs, vaccine and energy innovations; Pulitzer Prize-winning faculty shape culture and ideas on a global scale; student-athletes compete at the highest levels and set new standards for excellence; and the cityās new medical school, the first in Houston in more than 50 years, signals a bold and lasting future for health care.
ā is shaping the future, and the āCanāt Stop Houstonā commercial captures that momentum,ā said Lisa K. Holdeman, vice president for marketing and communications. āWeāre proud to share our story and showcase the extraordinary impact of this University.ā
Set against powerful imagery of students, faculty and alumni in action, the spot reflects the unmistakable momentum of a Tier One public research university. It tells the story of ambition and progress, celebrates recent achievements and invites a national audience to see what makes unstoppable.
The commercial will air during each televised football game as well as regional and national broadcasts featuring athletics throughout the 2025-26 season.